Thursday, February 09, 2006

Rebuilding The Temple Of Kobe, Continued

Kobe Bryant's first televised ad with Nike will debut during NBA programming tonight, more than 2 1/2 years after he signed an endorsement deal with the sneaker company in the summer of 2003. Soon after he struck the deal with Nike, Bryant was charged with sexual assault. The ad coincides with the release of the Zoom Kobe I sneaker Saturday and seeks to capitalize on the renewed popularity of Bryant.

Bryant scored 32 points and dished out a season-high nine assists as the Lakers snapped a four-game losing streak with an 89-78 victory last night over the Houston Rockets.

- Nike Plays Ball With Kobe Again (Forbes)
- Bryant Fancies Passing In Lakers' Win (Inside Bay Area)
Posted by J. Cleveland Payne @ 1:54 PM   0 comments ---------------------------------------